Types of Backlinks: the Good, the Bad, and the Best

Backlinks are one of the most important ingredients of a successful SEO plan. Links inform the search engine that the website has enough authority to be trusted. But having a lot of backlinks doesn’t necessarily mean to be recognized trustworthy and be pushed to the top of the results page by the search engine. The type of the link is also very important. The more valuable the link is, the more recognition from the search engines the site gets. In this article, we will talk you through the different types of backlinks, from the highest-quality, to medium-quality and lowest-quality ones. The best backlinks 1. Editorial links We will begin with the most valuable links that are the most effective in driving traffic and increasing the search engine presence of a website. The first ones are editorial backlinks. An editorial link is used by a reputable website to refer to your website in a piece of high-quality content. This may include citing a person from your company as a reliable source of information, referring to products on your site as being trusted and worthy of a try, or mentioning your website as a contributor to the creation of the piece of content. editorial link How to get editorial links? If you have a new website, the only way to get editorial links is by making quality content that turns your site into a reliable source of information. You can address relevant topics that would spark the interest of readers and use quality content that deserves to be trusted and refered to. By having an informationally rich and captivating website, you raise your change of acquiring editorial backlinks from other websites that are already recognized by the search engines. 2. Guest blogging links guest blog link To receive this type of links you need to run an intense guest posting activity. Create valuable content and post it as a guest on a website. If the owners of the website are satisfied with your piece of content, they may pay back with an editorial link to your lesser-known site, which may rocket you up to the top result pages of the search engine. A guest blogging link is valuable and is capable of driving traffic on the author’s site, because it is placed in the body of the content. See Also : How to Build High Quality Backlinks Good backlinks 1. Acknowledgement links We will move now to good backlinks which are not that valuable and authoritative as the previously mentioned ones, but are still capable of sending positive signals and improving your search engine visibility. Here, a website refers to another site as a part of a partnership between the two. It’s a kind of promotional affair where an authoritative site tells the search engine that it trusts a lesser-known website, encouraging, thus, the search engine to give more value and visibility to the latter. The backlink doesn’t necessarily have much content about the brand it refers to. It’s just a short mentioning amidst a piece of content that may not even be related to the niche of the promoted product.